MotionIQ behavioral intelligence

This week's bottom line
Qualified interest is up double digits โ€” but 49% of engineers who download the datasheet never reach Contact Us. Moving the datasheet CTA above the fold + adding a follow-up CTA inside the PDF could recover +941 leads/quarter.
๐Ÿ‘ฅ
Sessions
68,423
๐Ÿง
Unique Visitors
52,184
โ–ฒ 10.8% vs LY
๐ŸŽฏ
Engaged Sessions
41,873 ยท 61.2%
โ–ฒ 9.4% vs LY
๐Ÿ”—
Productโ†’Contact CVR
2.18%
โ–ฒ 15.3% vs LY
โœ‰๏ธ
Form Completion
71.6%
โ–ฒ 4.1% vs LY
๐Ÿ“Š
Avg Pages to Contact
5.3
โ–ฒ 0.4 vs LY
Product Discovery Funnel
A Home โ†’ Product โ†’ Docs โ†’ Contact โ†’ Lead
Funnel CSV
How this funnel is calculated
1
Home โ€” all sessions that landed on the homepage
2
Product โ€” sessions that reached any /product/* page
3
Docs โ€” sessions that clicked on a document download link (/download/{ID}/)
4
Contact โ€” sessions that visited /contact-us/ (the page with the lead form)
5
Lead โ€” sessions that reached /thank-you_/ after submitting the contact form
Important โ€” visitor paths are not linear. A visitor on a product page can (a) download a document then go to Contact Us, (b) go directly to Contact Us without downloading anything, or (c) just download a document and leave. The funnel percentages show the overall stage-to-stage drop-off: drop % = 1 โˆ’ (sessions_at_stage_N รท sessions_at_stage_Nโˆ’1). Not every visitor passes through all stages sequentially โ€” the funnel aggregates the presence of each stage across all sessions in the period.
Top 10 Pages
Most visited pages in the period โ€” excluding homepage
Pageview API
PageVisits
/products
Products catalog
8,742
/product/platinum-bee
Platinum Bee servo drive
2,186
/product/titanium-castanet
Titanium Castanet servo drive
1,742
/industries/robotics
Robotics industry page
1,521
/contact-us
Contact form page
1,389
/product/platinum-maestro
Platinum Maestro servo drive
1,256
/industries/aerospace
Aerospace industry page
1,142
/product/gold-twitter
Gold Twitter servo drive
985
/landing-page-defense
Defense landing page
874
/product/titanium-falcon
Titanium Falcon servo drive
812
Products & Family Share
B Top Product Pages
Which products lead in views. CTA = a document download or a Contact Us submission during the product page visit.
Pageview API
PageViewsCTA
โš™๏ธ
Platinum Bee
/product/platinum-bee
2,1864.71%
โš™๏ธ
Titanium Castanet
/product/titanium-castanet
1,7424.23%
โš™๏ธ
Platinum Maestro
/product/platinum-maestro
1,2563.21%
โš™๏ธ
Gold Twitter
/product/gold-twitter
9853.01%
โš™๏ธ
Titanium Falcon
/product/titanium-falcon
8122.62%
โš™๏ธ
Titanium Bee
/product/titanium-bee
7463.85%
โš™๏ธ
Gold Maestro
/product/gold-maestro
6832.94%
โš™๏ธ
Platinum Castanet
/product/platinum-castanet
5983.42%
โš™๏ธ
Gold Falcon
/product/gold-falcon
5212.48%
โš™๏ธ
Titanium Twitter
/product/titanium-twitter
4672.31%
C Product Family Share โ€” Industrial & Harsh Environment Lines
Distribution across product families โ€” calculated from all products visited during the period
Pageview API
Industrial Line
Harsh Environment Line
Defense Landing Page
E Defense Page โ€” landing-page-defense
Visits & Contact Us click-through โ€” visitors arriving from defense-vertical campaigns and organic
Pageview + Zoning API
Page Visits
874
unique sessions on /landing-page-defense/
Clicks to Contact Us
142
clicked "Contact Us" CTA on the page
Contact CTR
16.2%
of page visitors clicked to Contact Us
Documents & Geography
Document Engagement
Datasheet & document downloads โ€” trust signals. CTA = a document download by a visitor during the period.
page_events
DocumentDownloads
Platinum Maestro datasheet1,205
Titanium harsh-env whitepaper687
EtherCAT integration guide512
Gold Twitter spec sheet389
Platinum Bee datasheet342
โ—† AI Insight

Tracks document downloads (PDFs: datasheets, whitepapers, integration guides). Platinum Maestro datasheet leads downloads (1,205) โ€” the most-requested technical doc, signaling the product family engineers research most. Titanium harsh-env whitepaper (687) shows strong defense/aerospace interest. EtherCAT integration guide (512) points to common integration questions โ€” worth expanding that content.

โ—† AI Recommended Action

Add a light email gate on the top 2 documents (Platinum Maestro datasheet, Titanium harsh-env whitepaper) โ€” engineers enter their email to download. This identifies the interested audience at the moment of download, passes them to sales for proactive outreach, and creates a much more reliable measurement of download-to-lead conversion. Owner: Marketing Ops.

D Geography Overview
Top countries by sessions ยท arrow = vs same period last year
Session API
CountrySessionsvs LY
๐Ÿ‡ฉ๐Ÿ‡ช Germany2,186โ–ฒ 12.4%
๐Ÿ‡บ๐Ÿ‡ธ United States1,986โ–ฒ 8.7%
๐Ÿ‡ฏ๐Ÿ‡ต Japan1,435โ–ฒ 15.2%
๐Ÿ‡ฐ๐Ÿ‡ท South Korea1,123โ–ฒ 10.6%
๐Ÿ‡ฎ๐Ÿ‡ฑ Israel912โ–ฒ 6.3%
๐Ÿ‡ฎ๐Ÿ‡น Italy860โ–ฒ 4.1%
๐Ÿ‡จ๐Ÿ‡ณ China712โ–ผ 28.5%
๐Ÿ‡ซ๐Ÿ‡ท France645โ–ฒ 7.4%
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom528โ–ฒ 5.8%
๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands412โ–ฒ 9.1%
โ—† AI Insight

Germany leads volume (2,186) with strong YoY growth (+12.4%). Japan shows the highest growth rate (+15.2%) โ€” engineering teams are actively researching, deep technical buying journey. China is the only declining market (โˆ’28.5%) โ€” correlates with the 4800ms page-load issue on elmomc.cn. Israel (home market) holds steady growth at +6.3%.

โ—† AI Recommended Action

This week: deploy Cloudflare China network for elmomc.cn to address the load-speed issue driving the China decline. Next quarter: increase paid budget in Japan (highest growth signal) and Germany (largest absolute volume). Owner: DevOps + Marketing.